{"product_id":"le-surfeur-le-feu","title":"Le Surfeur : Le Feu","description":"\u003cp\u003ePrint 1 - Le Surfeur Series\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eLe Surfeur : Le Feu\u003c\/span\u003e\u003cspan\u003e poster has a cool, slightly enigmatic feel,  part vintage French travel poster, part visual metaphor.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA solitary surfer stands beside his board, small within the composition, while a simplified \u003c\/span\u003e\u003cspan\u003etraffic light le\u003c\/span\u003e\u003cspan\u003e feu\u003c\/span\u003e\u003cspan\u003e becomes the unexpected graphic element. The glowing light and isolated figure create a sense of \u003c\/span\u003e\u003cspan\u003epause, waiting and anticipation\u003c\/span\u003e\u003cspan\u003e: that familiar moment when a surfer is watching the conditions, deciding whether to stop, wait or go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere’s also a playful connection between the two French ideas: \u003c\/span\u003e\u003cspan\u003eLe Surfeur, \u003c\/span\u003e\u003cspan\u003ethe surfer, and \u003c\/span\u003e\u003cspan\u003eLe Feu, \u003c\/span\u003e\u003cspan\u003ethe light\/fire. The traffic light takes something ordinary and urban and places it into the much freer world of surfing, giving the image a slightly surreal quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt its heart, the poster feels like it is saying:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWait. Watch. Then go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s less about surfing itself and more about \u003c\/span\u003e\u003cspan\u003etiming, instinct and knowing when the light is right.\u003c\/span\u003e\u003c\/p\u003e","brand":"Creative Ladybirds","offers":[{"title":"Default Title","offer_id":53692494446868,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/5879\/4004\/files\/EDB5A8CD-AC60-4E71-84BA-D1136D195097.png?v=1787199768","url":"https:\/\/creativeladybirds.com\/products\/le-surfeur-le-feu","provider":"Creative Ladybirds","version":"1.0","type":"link"}